Peterborough is an important Cambridgeshire city with a population of some 134,000. The city is located some 73 miles north of London and 35 miles north-west of Cambridge. Road communications are good with the A1(M) immediately to the west. Peterborough was designated a New Town in 1967. The property is situated on the west side of Bridge Street just south of its junction with Bourges Boulevard, close to the entrance of the Rivergate Shopping Centre where occupiers include Peacocks, Comet, Iceland, etc. A short distance to the north is the continuation of Bridge Street which is the prime retailing area of the town where branches of Marks & Spencer, New Look, Mothercare and Specsavers, amongst others, are located.