Perth is an affluent Scottish city situated 40 miles north of Edinburgh and 20 miles west of Dundee. Perth benefits from a resident population of over 45,000 people and links directly to the M90 motorway. The pedestrianised section of the High Street, where the subjects are located, forms the primary retail destination within the city. The subjects are situated in a prominent location on the north side of the High Street close to the junction with Scott Street and adjacent to the entrance to the St Johns Centre. Nearby retailers include Starbucks, Ness, Jojo Maman Bebe, Gap, Pandora and EE.