The shop premises are located on North End Road in Fulham. North End Road links Kensington Olympia in the north to Fulham Broadway in the south. The premises are located on the eastern side of North End Road between Halford Road and Armadale Road. Retailers trading nearby include Iceland, Poundland, McDonalds, Sportsdirect, Greggs, Brighthouse, Boots and Ryness amongst others. The street is well known for the busy North End Road street market.