The London Trafalgar Square business centre is located in the heart of London's lively West End, an area populated with a variety of businesses, especially those with a connection to media and film. Other surrounding businesses include learned societies, think tanks, legal institutions and company headquarters. Lying to the west of the City of London's financial district, the area has also become a hub for hedge fund operators. Situated just off Trafalgar Square, many of the centre's offices have views of the square and its statues. This vibrant location is a short walk from the world-famous theatres, bars and restaurants of Covent Garden and Soho and from the river Thames. Owing to its instantly recognisable address, the centre is popular with international businesses.