Launched in summer 2016, Realla is a free-to-list search engine for commercial property.
Within the Realla Group we also offer a software product, called RealBase, which provides a dedicated, all-in-one commercial property marketing & data management platform for agents and landlords.
Realla's mission is to provide a better search experience for commercial tenants and investors, and to deeply support agents and landlords in their digital marketing efforts in order to drive more quality enquiries and higher deal velocity.
Today, nearly all commercial tenants search online at some point during their discovery process, however much of the industry is still reliant on paper marketing and email spam, which is random and highly inefficient. We want to change this.
Realla Group was founded by Andy Miles and Ian Parry in 2014 and now has over 100 customers across the commercial real-estate sector.
Prior to Realla, Andy spent 5 years on the Investment Team at British Land, where he worked on over £1bn of completed commercial real estate transactions. He started his career as a management consultant at Oliver Wyman.
Ian formerly co-founded a real-estate portal called Globrix.com which was backed by News Corporation and became part of Zoopla. He started his career at Autonomy, where he was the 12th employee.
Realla has an experienced technology and design team, having been involved in various market place technology start ups, including Globrix.com. The underlying technology for the search engine uses machine learning and artificial intelligence to aggregate commercial properties into a single unified format, in addition to other valuable data sources. This includes the processing of brochures / PDFs into a structured format. The crawling and processing technology is currently focused on the UK, however this will extend to other languages and countries. We also collect a large data warehouse to monitor trends in the commercial marketplace, such as live availability and pricing. The marketing automation and CRM tools are an ever evolving application set designed to service the daily needs of commercial agents.
Realla has a full set of APIs for integration with other software companies, design businesses and in-house software builds. Customers can provide real time feeds to Realla or query the search index through the APIs to power their own sites.
Realla is a true collaboration with the commercial property industry, and is substantially invested in and advised by leading real estate investors and agents, as well as technology angels.
Some of Realla’s investors include:
Kirsh Office, a leading real estate-focused family office which owns and develops property assets globally, including the iconic Tower 42 in the City of London.
Lloyd Dorfman CBE, an entrepreneur and philanthropist. Lloyd is the Founder and President of Travelex and has a variety of other business interests, including in real estate where he is Chairman and majority shareholder of The Office Group, the leading flexible office company.
Lord Young of Graffham, an experienced property and technology investor, and formerly Secretary of State for Trade and Industry.
Simon Murdoch, an early investor in Zoopla, Betfair, Lovefilm and Shazam.
Andy Jones, the former Chairman of ImmobilienScout24, the leading residential property portal in Germany.
Additionally Realla is backed by a dozen prominent commercial property agents and investors, invested as individuals.
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