Realla is a combination of a free-to-list search engine for commercial property, and RealBase a software product dedicated to commercial real-estate which provides an all-in-one commercial property marketing & data management platform.
The mission of Realla is to help commercial agents and landlords become better digital marketeers and (in doing so) improve the search and transaction experience for tenants and investors.
With over 90% of commercial tenants searching online at some point, many agents and landlords (not all!) are still highly reliant on paper marketing and email spam, which is random, highly inefficient and not trackable.
Realla was founded by Andy Miles and Ian Parry in 2014.
We first commercialised the marketing tools in the Autumn of 2015.
We launched the portal in June 2016 after 18 months of preparation.
RealBase has over 100 customers across the commercial real-estate sector
Andy was previously on the Investment Team at British Land, where he worked on over £1bn of completed commercial real estate transactions.
Ian formerly co-founded a real-estate portal called Globrix.com which was backed by News Corporation and became part of Zoopla.
Realla has an experienced technology and design team, having been involved in various market place technology start ups, including Globrix.com. The underlying technology for the search engine uses machine learning and artificial intelligence to aggregate commercial properties into a single unified format, in addition to other valuable data sources. This includes the processing of brochures / PDFs into a structured format. The crawling and processing technology is currently focuses on the UK however this will expend to other languages and countries. We also collect a large data warehouse to monitor trends in the commercial market place, such as live availability pricing. The marketing automation and CRM tools are an ever evolving application set designed to service the daily needs of commercial agents.
Realla has a full set of API's for integration with software houses / design companies and agency websites. Customers can provide real time feeds to Realla or query the search index through the APIs to power their own sites.
Realla is a true collaboration with the commercial property industry, and is substantially invested in and advised by leading real estate investors and agents, as well as technology angels.
Some of Realla’s investors include:
Kirsh Office, a leading real estate-focused family office which owns and develops property assets globally, including the iconic Tower 42 in the City of London.
Lloyd Dorfman CBE, an entrepreneur and philanthropist. Lloyd is the Founder and President of Travelex and has a variety of other business interests, including in real estate where he is Chairman and majority shareholder of The Office Group, the leading flexible office company.
Lord Young of Graffham, an experienced property and technology investor, and formerly Secretary of State for Trade and Industry.
Simon Murdoch, an early investor in Zoopla, Betfair, Lovefilm and Shazam.
Andy Jones, the former Chairman of ImmobilienScout24, the leading residential property portal in Germany.
Additionally Realla is backed by a dozen prominent commercial property agents and investors, invested as individuals.
Kingsbourne House, 3rd floor, 229-331 High Holborn, London, WC1V 7DA, UK